Google AMP Project Speed Up The Mobile Web Loading

What is AMP (Accelerated Mobile Pages)?

Accelerated Mobile pages is lunched by Google. Google declared that AMP will be combined into its search engine  with increase mobile page speed. As compare today’s marketplace mobile page speed is an most important factor. Till today Accelerated Mobile Pages improves page speed as well as loading time.  It is a logical addition of Google’s developing mobile first approach toward dollop content, meant to help users or visitors find their information with less time. Google didn’t confirm this absolutely but renew the importance of page speed. AMP is a way to build web pages for static content that render fast. 

AMP Project Website


Impact on the Search Engine Result Pages(SERPs):

  • Mobile World only
  • Appear for some ppc terms
  • Expect rollout in early 2016 (Feb 24th 2016)
  • Carousel above blue links..

We are all know at that moment is AMP looking like it’s mobile only. Its honorable there in the name, Accelerated Mobile Pages (AMP), which is why I took along my mobile whiteboard to establish this for you. AMP-HTML coded items will appearance better in Google SERPs. If Google product managers decisively insist on the absolutely disinterest in Search, it is a known reason that analysis speed is a key contributor to superior rankings. In itself, this factor act as a dominant motivation to create AMP pages.

What makes AMP fast?

  • Limited tags
  • Streamlined CSS
  • Standardized JS + Components
  • Designed to be heavily cached
  • Lazy loading & rendering

Already discussed, it is like a fast HTML. So assertive tags of HTML you just can’t use. Must to be use a up-to-date version of CSS. You can need to use of CSS, but some parts are descending under best practice and they are just not granted to be used. But the JavaScript is not allowed at all. You have to use an off-the-counter JavaScript athenaeum that they gives you with, and it provides things like apathetic loading.

How AMP Speeds Up Performance?

There are different optimizations connected are the reason AMP pages are so they emerge to load instantly. Which is mentioned below:

  • Allow only asynchronous scripts
  • Size all resources statically
  • Don’t let extension mechanisms block rendering
  • Keep all third party javaScript out of the critical path
  • All CSS must be online and size bound
  • Font triggering must be efficient
  • Minimize style recalculations
  • Only run GPU-accelerated animations
  • Prioritize resource loading
  • Load pages in an instant
  • Help make AMP faster

How this works in your mobile device?

If you have AMP format, you would label that with the rel AMP HTML link, which mark up to your, what we call “hosted AMP page”. So this is a page on your individual domain build up of this deprived down from of HTML. So if you see this in movement, I have impute the guardian here.


In overall, if you want beat tracking and don’t attention visitors presence counted as entirely new traffic or visitors abstract from your site, use the AMP- analytic explanation with our guidance that you should apply the data into a different report series. If you want the traffic ID service, not need to visitor expansion.

One thought on “Google AMP Project Speed Up The Mobile Web Loading

  • Excellent, article!
    Page speed is very important. It is one of the most important factors to get good ranking on major search engines. Accelerated mobile pages not only improves loading time but also improves page speed that is must for any website especially for online websites. AMP also improves the overall performance.

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